Pull SMS

SMS communication can be two-way. When we push communication / content to a group of users it is referred to as PUSH SMS Service. If we wish to receive some communication from our target audience as a response to our communication, it is refered to as PULL SMS Service.

What is Pull sms service / Incoming sms service ?

Any content sent to a wireless subscriber upon request, shortly thereafter, on a one time basis is called Pull Messaging. This is also known as P2A (Peer to Application) messaging. The mobile subscriber sends a message to a pre-defined keyword on a number or an independent number to request for some information or to share feedback in response to some communication.

Common Use Cases - Various information can be requested by mobile phone owners;

Students can request for the ressults status by sending a message to a short / long code keyword. The message could be like "Result space Roll No" where "Result" is the pre-configured keyword to be sent to a pre-defined Short Code / Long Code number.

How Does It Work

When the SMS in the format specified above is sent, it is received on the number hosted on our Incoming Service Platform. The inputs received in the incoming SMS can be processed and an appropriate reply can be sent to the mobile subscriber requesting the details. Various checks can also be employed before sending the reply.

Using the above example we have listed some sample use cases below for reference and greater understanding;