Bulk SMS which is used for the purpose of Promotional and Marketing Activities are called Promotional SMS. Our Promotional SMS service helps you in boosting your Sales by Promotion & Marketing of your brand, product & services.
SMS Marketing can be a value addition to your business. It has become more popular trend these days. Importantly Indian companies have adopted this strategy in recent era as Indian Mobile Industry has been registering a rapid growth over a decade.
Comparing to many advertising mediums SMS is a very cheap way to promote. It can fit in any budget from large scale companies to small shop keepers. There are no Printing expense, No hassle of dispatching and no requirement of special set of skills to do campaigns. It’s as simple as you type a Message to a friend.
Unlike other Marketing activities such as TV ad, FM ad, Paper Advertisement or Hoardings SMS Advertisement can reach your targeted audience directly instead of targeting the Mass audience. That will not just save the time and also a lot of Money.
SMS Marketing will have more Impact than any other medium as it drags personal attention of the customer towards your brand. It is stored in inbox and customer can refer back to it in his free time where as other advertising methods (TV ad, FM ad, Hoardings on Road) will just flash and go. Moreover mobile user is always connected to his inbox and probability of reaction to the SMS is more than others.
As an effective medium, SMS Campaign always yields instant results. People who are in requirement of your product will immediately get in touch with you.
You can always calculate your ROI with your SMS Campaigns. Every SMS campaign will have an interactive option for customer to respond to you. Just by making that option as an exclusive option for respective campaign you can increase or decrease your investment on SMS Marketing.
SMS campaign can be done for a particular area, town, district, state or even a Country or worldwide. It has no Limits or boundaries. Right from a local market to global market promotion, you can use SMS service.
As per the Amendment of Regulations form Telecom Regulatory Authority of India (TRAI), effective from September 27, 2011 Indian Bulk SMS have been divided into 2 categories namely Promotional and Transactional. Promotional SMS service has following features as per the Amendment.
All SMS which are for the purpose of Promotion or Marketing should be scrubbed through DND Database. Subscribers who are registered with Do not Disturb Service will not receive any kind of Promotional SMS.
Promotional SMS sent should not be delivered before 9 AM or after 9 PM.
All Promotional SMS will have a Numeric Sender ID. It will not have any characters.
As per the amendment of October 25th 2011 of TRAI, every promotional SMS sent from one Mobile operator to another operator will have a termination charge of 5 Paisa extra per SMS apart from regular charges.
Plan your next promotion through SMS advertising; we will help you in designing an effective SMS Campaign for your company. Get in touch with us now to know more details.
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