Because of the new innovation technologies there is a new product launched every day in the market. Be it a Television, Refrigerator, Washing Machine, Air conditioner, cooler, Music Player, DVD player, Camera anything there is always a fresh product or upgraded version. In developing countries, like India, purchasing capacities are increasing. To meet increasing demand and increasing in product portfolio, branded consumer goods retail stores are being spread over country. Now it is much essential for the manufacturers, dealer as well as retailers to promote, advertise the products and their own outlets. It is equally important to retain existing customers and sending them new product launch information will contribute to the major percentage of sales.
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